Product of the year

For the third consecutive year Unilever has made an impact at the Product of the Year Awards, this year scooping 12 trophies at the awards ceremony held on Thursday 3 February 2011.

 ‘Product of the Year’ awards are based on the results of face-to-face research undertaken with 5 000 consumers in South Africa. Ethne Whitley Public Affairs Manager Unilever SA says, “Unilever is very proud once again to have swept the board at the awards ceremony. With no fewer than 12 awards coming our way, we’re delighted to be top of mind among consumers with so many of our brands.

“Nielsen research interviews 5 000 consumers about a shortlist of products in various categories, and in the sectors of homecare, personal care and foods, Unilever products have emerged as favourites.”

Whitley adds, “Two billion times a day somebody, somewhere in the world uses a Unilever product. Our brands make small but important differences to the quality of people’s everyday lives. Our vision is to continually offer products and brands that exceed consumer expectations while reducing our environmental footprint.

“Unilever is one of the largest consumer goods companies in the world. For over 100 years our brands have been a part of the South African home. Due to the strong consumer insight that it has into its consumers needs and habits, the company has taken on the global target of doubling its business while maintaining the same carbon footprint that it has now.”

Unilever’s winning products are:

Skin Creams: Vaseline Cocoa Butter

Skin protection: Vaseline Petroleum Jelly Range

Male deodorant: AXE Twist Deodorant Range

Female deodorant: Shield Happy & Sexy Roll On

Spreads: Rama Spread for Bread

Hair care: Sunsilk Co-Creation Damage Reconstruction System

Body wash: Lux Beauty Body Wash

Dishwashing liquid: Sunlight Dishwashing Liquid Refill pouch

Auto washing powder: Sunlight Paradise Sensation 2 in 1

Handwashing powder: Surf Superblue 2kg pack

Bar Soaps: Lifebuoy Bar

Power Cleaners: Handy Andy Cream Pot Pourri