Our vision

Unilever products touch 2 billion people every day – whether that's through shiny hair, fresh and clean homes, or enjoying a great cup of tea.

Women choosing Sedal in a Brazilian supermarket

A clear direction

The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there:

  • We work to create a better future every day

  • We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

  • We will inspire people to take small everyday actions that can add up to a big difference for the world.

  • We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

We've always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities. We recognise that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.

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Unilever Sustainable Living Plan

Our impact goes beyond our factory gates. The sourcing of raw materials and the use of our products by the consumer at home have a far larger footprint. We recognise this and so our plan is designed to reduce our impacts across the whole lifecycle of our products.