Ola

Share Happy! Have an Ola ice cream!

Taste the fun side of life

Mention ice cream and most people think of the OLA. The brand with the big red heart logo is behind many of the much loved ice cream classics, - from indulgent treats like Magnum, Cornetto and Gino Ginelli, to the refreshing fruit tastes of Solero and and Fruttare, the fun and excitement of Paddlepop, and the family favourite Rich n Creamy.

Making you happy

Few foods are guaranteed to put a smile on your face like ice cream. And now we have proof that eating ice cream actually makes you happy by lighting up the "pleasure zones" in the brain. (This was proven in a study conducted in April 2005 by Unilever at the Centre for Neuroimaging Sciences, Institute of Psychiatry London).
Whist ice cream should always be fun, we aware that people are becoming a lot more health conscious and as a result we have lowered sugar and fat levels, increased fruit content and offer smaller sizes for smaller appetites, as well as maintaining old favourites. All our ice cream now offer full nutritional information - energy, fat, protein, and carbohydrate levels – so you can be the judge of how and when to indulge.

Did you know?

At Ola we strive towards being the best and so far the results speak for themselves:

  • Magnum – Number 1 in the impulse ice cream segment

  • Cornetto – Number 1 in the cones ice cream segment

  • Paddle Pop – The only brand in Unilever with our own cartoon TV series

  • Fruttare – Made from real fruit, contains less than 270kJ, making it the healthiest choice in any ice cream cabinet

Innovations

  • Magnum Pink Pomegranate and Magnum Black Espresso – Different Magnums for Different Moments
    Limited edition variants with strong, vibrant and contrasting colours, it is like nothing seen from Magnum before. A duo of indulgent Magnums appeal to different sides of a consumer’s personality – if you’re feeling more sophisticated, refined an elegant, the intense Magnum Black flavoured ice cream with espresso swirls covered in crackling dark chocolate will be the choice; if you’re feeling fun, cheeky and playful, then the Magnum Pink flavoured ice cream with whirls of intense pomegranate flavour and covered in premium pearlescent pink crackling chocolate is the choice.

  • Fruttare Mango, Passion Fruit and Litchi is ‘fruit on a stick’ and presents the wholesome, natural goodness of fruit in a cool, refreshing anytime format. Fruttare is the guilt-free fruit ice option that promises a ‘burst of positive feeling.’

  • Cornetto Classic is new and improved with added hazelnut sprinkles. Cornetto ice creams are the scrumptious embodiment of the love journey. This youth inspired products with its new modern metallic packaging are bound to turn teen heads. Enjoy the ride, love the ending.

  • Paddle Pop Groovin Grape, Pineapple Party and Crazy Cola
    Paddle Pop has the unique ability to turn any kid into a young adventurer with its range of exciting ice creams and a fun flavour for every preference. For the first time ever, you can now join in the adventure and enjoy Paddle Pop from an affordable price of R2.50. 

 

Key facts

  • Unilever is the world’s biggest ice cream manufacturer with an annual turnover of 5 billion euros.

  • "Heartbrand" products are sold in more than 40 countries. The Heartbrand operates under different names in different markets (Walls in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in South Africa and the Netherlands.

  • Ben & Jerrys is owned by Unilever and as well as creating premium ice creams, has a fantastic social mission : the Ben & Jerry’s Foundation makes charitable donations of over $1.1million every year.

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