Over 100 years of heritage
The sunlight brand has grown its offering from the simple soap bar to meet the needs of South Africans, with a mild range of gentle and caring yet hard working products. The range now includes the Automatic and Hand washing powders, Dishwashing liquid, Auto- dishwash products, a Fabric conditioner, as well as bath soap. After 120 years the Sunlight name thrives as one of South Africa’s most trusted household brands, instantly recognized; instantly trusted; a worthy tribute to William Hesketh Lever’s vision.
Did you know?
- a study done by research International on Masterbrands in South Africa in 1999, found Sunlight to have the highest spontaneous awareness across fast moving consumer goods brands, making it a true South African icon!
- the famous green Sunlight Soap bar was launched in South Africa in 1891.
- since 1957, Sunlight Dishwash has promised consumers, 'a little goes a long way'
- almost 4 000 tons of Sunlight Soap was sold in the company's first year of trading
Sunlight Laundry Bar
In June 2011, Sunlight launched a new variant, Sunlight Germiguard. SUNLIGHT Germiguard is the same mild and gentle hard bar consumers have always trusted – the difference is it contains added germ protection which removes up to 99% of germs and odours*! Consumers are becoming more aware of germ protection but the price of hygiene products is sometimes too high for many low-income earners. That’s where new SUNLIGHT Germiguard comes in – it’s a multi-purpose bar that removes up to 99% ofgerms and odours* AND it’s at an affordable price!
In March 2012, Sunlight introduced a fresh, new laundry bar, Sunlight Tropical! Now consumers can have the same mild and gentle cleanse they expect from Sunlight, but with the added benefit of a Tropical fragrance.
Sunlight Dish Washing Liquid: In April 2012, Sunlight Dish Washing Liquid launched the 750ml Pouch, a great value Refill pack.
Sunlight Washing Powder: In April 2011, Sunlight was re-launched with updated fresh new packaging!