Sunsilk Caucasian in South Africa
The sunsilk brand has always known that hair is a big, big, big thing in girls’ lives - hair is a crucial element in how girls express themselves !
Most girls are not happy with the hair they have – they always want what others have. At Sunsilk, we are not trying to change the hair you are born with, we are trying to open your mind about the possibilities of the hair you have. Because we understand that when hair is on, girls are on – and if girls are on, life is on. That is why we believe that hair is the most important thing in a girls life: Hair on, Life on!
The Sunsilk range offers a quality electroshock by introducing:
- Natural energisers that absorb quickly into hair, to transform it from the first wash, making hair visibly beautiful.
- "Best in class" formulations.
- Addictive fragrances.
- Attractive new packing - modern and feminine designs.
The Sunsilk range is divided into two types of shampoo/conditioner: Blockers and Boosters. Boosters are product platforms with benefits that easily switch girls on, such as shape, color and shine. Blockers are product platforms with benefits that remove barriers to girls feeling ‘on’ such as Scalp, Dry and Damage. We believe that dramatic change does not only depend on cut or permanent coloration. Hair offers the daily ability to transform mood, if not whole appearances, without any major cost or investment; by making you feel great about the way you look.
Sunsilk Afro in South Africa
The launch of Sunsilk Afro in the South African market in 2002 was one of the biggest and most challenging projects that Unilever has ever undertaken. Although Unilever is very strong in every other personal grooming category, we had no presence whatsoever in the black haircare sector.
The market was saturated and highly fragmented. There were over 230 brands already on the shelves. Most South African women were under the spell of the popular Afro-American brand Dark 'n Lovely as well as the local brand Black Like Me.
The Sunsilk Ethnique Range covers all hair care needs:
Damage Repair Range
It is important to know your hair type before applying any relaxer.
Sunsilk Ethnique offers a range of relaxers specifically formulated for the different hair types, with variants for Soft Hair, Medium Hair and Coarse Hair.
Sunsilk Ethnique Relaxersmake Afro hair easy to comb and gives you the flexibility to create a variety of different hairstyles. Depending on your re-growth, it is recommended to apply a relaxer every 6-8 weeks.
Sunsilk Soft Hair Relaxer
Soft hair tends to be fragile and thin, with looser curls and fewer strands on the scalp. The good news is that this type of hair is easier to relax, but the down side is that it is prone to damage.
The Sunsilk Ethnique Soft Hair Relaxeris specially formulated to straighten soft hair, leaving it silky, straight and easy to manage.
Sunsilk Medium Hair Relaxer
Medium hair is slightly thicker than soft hair, has tighter curls and more volume. This type of hair is easy to relax and style.
The Sunsilk Ethnique Medium Hair Relaxer has been created specifically for this type of hair to ensure long lasting straightness.
Sunsilk Coarse Hair Relaxer
Coarse hair is the thickest type of hair. It characteristically has very tight curls and the most volume. The advantage of coarse hair is that it holds style well, but it is also known to be difficult to relax.
The Sunsilk Ethnique Coarse Hair Relaxerhas been specially developed to effectively straighten “hard-to-relax” hair, leaving it silky, soft and manageable.
It is very important to use Sunsilk Ethnique Neutralising Shampoo when relaxing your hair. Sunsilk Ethnique Neutralising Shampoo is formulated to complete the relaxing process and will indicate if all the relaxer has been properly washed out. If there is still relaxer in the hair, the shampoo with foam blue. It is important to keep washing hair until the shampoo foams white, otherwise the relaxer will continue processing your hair, which could lead to hair and scalp damage.
Dandruff is a common scalp condition which can result in skin flakiness if left untreated. This is usually caused by a dry scalp and not shampooing your hair often enough. Afro scalps are more prone to dandruff as they naturally have lower oil levels.
To clean your hair and be kind to your scalp Sunsilk Ethnique’s Anti-dandruff Range covers all your dandruff needs in 4 products.
Anti-Dandruff 2-In-1 Shampoo
Using Sunsilk Ethnique Anti-dandruff 2-in-1 Shampoo can save time, but there are more important benefits than this.
It not only cleans and conditions hair at the same time, but a quality 2-in-1 Shampoo also provides long lasting dandruff control if used regularly, providing additional relief from itchiness. It also leaves your hair feeling soft and silky, without the undesirable flakiness.
Anti-Dandruff Oil Moisturising Lotion
Sunsilk Ethnique Anti-dandruff Oil Moisturising Lotionhelps to reduce dryness and itchiness. It contains very high oil levels, which coat the hair, leaving it shiny and easy to comb. An oil moisturiser should be used daily or at least once every two days. It works particularly well on Afro hair, whether it has been relaxed or not.
Anti-Dandruff Braid Spray
The process of hair braiding causes stress to the scalp, which creates the feeling of scalp tightness. This constant pulling on the scalp contributes to dryness and flaking. Braids are difficult to wash, but infrequent hair washing can result in scalp itchiness.
The Sunsilk Ethnique Anti-dandruff Braid Spray helps to moisturise the scalp and hair whilst controlling itchiness. The handy pump format can be used for more targeted applications.
Anti-Dandruff Hair Food
Because the scalp needs constant moisturisation to prevent flaking and itchiness it is important to use hair food to keep it nourished.
Sunsilk Ethnique Anti-dandruff Hair Foodalso contains high levels of oils which form a barrier to prevent excess water loss through the scalp.
Damage Repair Range
There are a number of things that can cause hair breakage, specifically the use of heat appliances such as hair dryers, hair tongs and hair irons. The heat generated from these appliances opens up the layer around the cuticle that protects the hair, causing damage to the cuticle which results in weak and damaged hair. These appliances also strip the hair of moisture, leaving it dry and brittle.
The Sunsilk Ethnique Damage Repair Rangeincludes a variety of products that are specially formulated to protect and repair hair, ensuring 20 times less hair breakage and leaving it looking healthy at all times.
Damage Repair Shampoo
A shampoo can do more than just clean hair. Sunsilk Ethnique Damage Repair Shampoo helps to improve the condition of your hair, while it cleans. It works by removing any unwanted residue from the hair, ensuring it feels clean and fresh. The formulation is also light so it doesn’t make your hair feel heavy.
Damage Repair Conditioner
A conditioner improves the condition of hair by providing essential nourishment. It also helps make hair easier to comb and more manageable. Sunsilk Ethnique Damage Repair Conditioner can provide these benefits when used at least once a week after washing.
Damage Repair Intensive Treatment
Sunsilk Ethnique Damage Repair Intensive Treatmentpromises 20 times less hair breakage* and also helps reduce tangling while nourishing and strengthening the hair.
As a result, hair looks healthy, soft and is easier to manage. Damage Repair Range Intensive Treatment can be used on relaxed and natural hair and is recommended to be applied at least every two weeks.
Damage Repair Oil Moisturising Lotion
Hair can be nourished and strengthened with Sunsilk Ethnique Damage Repair Oil Moisturising Lotion . It applies exactly the right amount of moisturising oils to help reduce hair breakage and brittleness, without leaving hair feeling stiff. It also lasts all day long without the need to re-apply.
Damage Repair Oil Moisturising Spray
Sunsilk Ethnique Damage Repair Oil Moisturising Sprayhas a light formulation that won’t weigh your hair down. The oil in the spray moisturises your hair without it looking and feeling greasy, and the nourishing ingredients leaves hair feeling soft, silky and bouncy.
Visit http://www.sunsilkethnique.co.za/index.html for more information