Omo
Remember when you were a child? How you were free to explore, returning home covered in dirt and other stains that you wore like the badges of an intrepid discoverer?
Dirt is good!
Although it might sound strange for South Africa's leading laundry brand, Omo, to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.
At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.
Giving your kids freedom
More significantly, the idea that dirt is good isn't simply a catchphrase for OMO. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that OMO will remove those awkward stains. Omo’s superior formulation offers South Africa’s best ever stain removal, which cleans deep inside pockets, where kids often store their little discoveries.
We believe that dirt is a valuable way to enrich our lives, both young and old, and it's obvious you agree.
Enabling everyone to realise their potential
To ensure that everyone, everywhere, can share in this initiative, we're investing heavily in developing a range of products that suits the pockets of all income groups.
From our range
Omo Auto (Machine Powder)
Omo Multiactive (Handwash Powder)
