Lifebuoy

Lifebuoy Vision

The Lifebuoy brand vision is to make people feel safe and secure by meeting their health and hygiene needs. Proper hand washing can reduce the incidence of diarrhoea and respiratory diseases amongst children by 48% (source: WHO). This is the reality and a constant fear for the millions of mothers in Asia and Africa who lose a child to diseases such as these every year. In its crusade for healthier communities, Lifebuoy is the only brand with the credentials and commitment to help these families’ lead healthier lives. Protection of health through hand washing with the right product is therefore crucial in bringing alive the brand essence of ‘Life without Fear’.

Lifebuoy Portfolio

Lifebuoy is now available as Toilet Soap and as a Hand Wash.

The Lifebuoy Toilet Soaps are available in 4 Variants (Total, Deofresh, Herbal, and Care) and in two pack sizes (100g & 200g)

The Hand Wash is available in 4 Variants (Total, Deofresh, Herbal and Care) and in two pack sizes (200ml Primary Pack & 180ml Refill Pack)

• Lifebuoy Total: For mothers with active kids who need all day protection.

• Lifebuoy Deofresh: For young adults with an active lifestyle who value the benefits of hygiene.

• Lifebuoy Herbal: For traditional mothers who enjoy herbal fragrance.

• Lifebuoy Care: For people with sensitive skin, who need extra care.

Interesting Facts

• Lifebuoy has been 100% proven to reduce cases of sickness*.

*Reults based on a human volunteer study conducted in Mumbai over 2000 Families in 2007-08.

*Reduction in illness due to indicidences of eye infections, Diarrhoea and acute respiratory infection

*For more information please see www.lifebuoy.com

To help stop the spread of germs and diseases, you MUST WASH YOUR HANDS. Even though germs are too small to see, they are there, so don’t take chances!

When to wash your hands:

• After using the toilet.

• Before eating and preparing food.

• Before and after touching a cut or an open wound.

• After school or using public transport.

• After sneezing blowing your nose and coughing.

• After playing with animals.

• After playing outside.

Washing your hands with Lifebuoy soap will help wash away germs and leave your hands clean.

How to wash your hands:

1. Wet your hands

2. Use LIFEBUOY soap

3. Rub your hands together for 10-15 seconds.

4. Rub between Fingers

5. Rinse well and dry hands with a clean towel.

Suitable for the whole family

Smells Good