Part of South Africa's proud heritage
Rama launched in South Africa in 1972 in a full fat brick format as a more affordable alternative to butter and was the first yellow margarine to be launched into the market when legislation on margarine changed.
- Rama tubs were first introduced into the South African market in 1976.
- Rama Light (medium fat) tubs launched in 1989.
- In 2003 Rama introduced the first ambient stable margarine in the South African market in a 50g sachet format.
- The retail selling price is under R2.00 per sachet to ensure that great tasting nutrition is made accessible to everyone!
- In December 2005, Rama re-launched into its iconic new gold medal packaging to re-ignite its emotional connection with its consumers and reaffirm its leadership in the market as a champion of nutrition.
