The story of Lux

Up to the end of the 19th century washing clothes at home was a tedious, laborious task – cutting off chunks of laundry soap to create good foamy water. In 1884 William Hesketh Lever created a model town near Liverpool called Port Sunlight and soon began to sell separately wrapped soap "tablets". During this time a Frenchman called Monsieur Charpy was employed at Port Sunlight and he developed a new technique for making a very thing sheet of soap which could then be easily flaked.  Its popularity meant a name had to be found and in 1900, after much discussion, it was decided to call it LUX.

The name had many advantages. It was short and memeorable. In Latin it means lights and therefore realted back to Port Sunlight. But most of all, it had clear associations with luxury, an association that remains true today more than 100 years later.

During the 1940's and 1950's Lux became associated with the stars of Hollywood with memorable stars such as Ava Gardener, Elizabeth Taylor, Sophian Loren, Bridgit Bardot endorsing LUX soap. Today LUX still attracts women who love being women. They enjoy the rituals of beauty care and they appreciate being appreciated.

Lux moisturising lotion was first launched and successfully entered the Hand & Body Category in October 2002. Lux Lotions provide all over body care, making your day just that extra bit special.  

Lux Shower Range and Hand Wash introduces a Luxurious new range of body and hand washes to indulge the senses with promises of renewal and relaxation. Making your day just that extra bit special. Offering beauty care through little luxuries that one can smell and touch, ensuring that you feel….Just Gorgeous Everyday!

The Lux range

The bath soap range comprises of 5variants:

• Rose Velvet: Its unique concentrate of rose and orchid oils will leave your skin feeling smooth and sensual to touch.
• Creamy Perfection: Has a luxurious creamy lather, enriched with Shea Butter Moisturisers that will leave your skin feeling extra moisturised and beautifully smooth.
• Nourishing Radiance: A blend of light almond and honey extracts which leaves your skin with a radiant glow and feeling nourished.
• Renewal Massage: is enriched with a unique combination of essential oils. A sensual massage will leave you feeling rejuvenated.
• Energising Splash: With a combination of mint and fresh Aloe Vera moisturiser that will give you an incredible splash of freshness. Leaving your skin feeling fresh!        

Variants: (Sizes - 125g & 200g) 

The lotion range comprises of 6 variants:

• Rose Velvet: With lanolin, rose and orchid extracts; Leaving your skin feeling velvety smooth and sensual to touch.
• Heavenly Milk: With silk proteins and Vitamin E; Leaving your skin extra moisturised and beautifully smooth.
• Revitalising Summer: With Vitamin C and Fruit extracts; Adding new life to tired skin making you feel restored and revitalized with a natural glow.
• Vibrant Touch: With Grape seed oil and Vitamin A; Leaves your skin feeling refreshed and replenished.
• Renewal Massage: With rosemary, lemon grass and Vitamin E: Leaving your skin feeling moisturized and renewed.
• Natural Radiance: With Soft Pearls and Natural Fruit oils; Contains rich moisturizers and soft pearls that dissolve instantly into your skin, leaving your skin soft and radiant.        

Variants: (Sizes – 200ml & 400ml)

The Shower gel range comprises of 6 variants:

• Wine and Roses: With Bordeaux grape extract and wild rose essence.
• Heavenly Milk: With pearl proteins and orchid milk; Helps your skin feel moisturised with a radiant glow from top to toe.
• Glowing Touch: With Shea cream and delicate skin brighteners; wrapping your skin in a light reflective veil of Shea Cream leaving your skin with a beautiful glow.
• Nutri Pearls Shower: Soft pearls with fruit extracts and vitamins; the pearls dissolve completely leaving your skin with a radiant glow.
• Sparkling Morning: With green tea and lime extracts; the fresh lather leaves your skin feeling invigorated.
• Shimmering Sea: With Sea minerals; Stimulate and restores the radiance to your skin.        

Variants: (Sizes 400ml)

Innovations

Lux liquid hand wash with its shimmering lather cleans, moisturises and refreshes your hands, leaving them soft and beautiful. LUX hand wash is pH neutral to skin and derma logically tested. The Lux handwash range comprises of 2 variants:

• Shimmering Sea: With Sea minerals.
• Heavenly Milk : With pearl proteins and orchid milk.        

From our range