POND’s creates a new Anti-Ageing solution
Aimed at today’s modern woman’s #Unstoppable lifestyle
On Thursday, 15 February 2018, The POND’s Institute unveiled its latest in anti-ageing technology: NEW POND’s Age Miracle, with Retinol-C Complex; a range that works for 24-hours to help arm today’s modern woman as she continues to embrace her non-stop lifestyle.
“Women today are driven and determined to pursue their goals, dreams and passions non-stop – balancing their various roles, priorities and desires,” said Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care. “Through extensive research, The POND’s Institute has discovered that as women begin to mature in their late 30s, their skin can lose up to 30% of its strength. This reveals itself as folds, sagging and dull, uneven tone in African skin. Enter the newly formulated POND’s Age Miracle™ range, specifically designed to plump and lift skin, effectively. See the difference within 7 days.”
Along with a new brand positioning, which includes the updated formula, POND’s revealed actress, radio DJ and Boom Shaka singer Thembi Seete as the official brand ambassador and the face of the NEW POND’s Age Miracle™ range. Supported by radio and television personality Zuraida Jardine, actress Sonia Mbele, and 5FM DJ Sureshnie Rider, the range launched during an intimate soirée with media, some of SA’s most influential public figures and Unilever South Africa brand representatives at The Venue, Greenpark.
Also attending the event was brand ambassador and face of POND’s Perfect Colour range, television host Ayanda Thabethe, entrepreneur, businesswoman and television personality Basetsana Kumalo, actress Terry Pheto, Mafikizolo’s Nhlanhla Nciza, radio personality Azania Mosaka and entrepreneur Johanna Mukoki.
“I am beyond honoured to represent the NEW POND’s Age Miracle range. To be associated with a brand that is relevant to South African woman and has such a rich and vast heritage in our country, is a dream come true for me,” commented Thembi.
“Getting older has many contrasting effects: although the future is uncertain, growing older is the source of strength that helps me face that future. And with NEW POND’s Age Miracle you can be certain that your skin stays as strong as you are. You get better with age, so make sure your skin keeps up with you.”
Created with Retinol-C Complex, the next generation retinol, NEW POND’s Age Miracle delivers double the lifting power and releases powerful anti-ageing actives continuously throughout the day to plump and firm skin. With this new range, POND’s are introducing their first oil in cream called POND’s Intensive Wrinkle Corrector – a rich cream infused with nourishing silky drops of Marula oil, Argan oil, Rosehip oil, Sweet Almond oil and Jojoba Seed oil to keep skin nourished.
“Not only is this POND’s first non-stop anti-ageing solution that works within your skin for 24 hours, but we found in a recent clinical trial that our new Retinol-C Complex technology has twice the wrinkle reduction power of a Retinoid which is commonly used by leading Anti-Ageing players,” Kathleen Mackenzie, Assistant manager RDC Skin Care, commented.
She continued, “New POND’s Age Miracle penetrates the deepest layer of the epidermis to continuously release anti-ageing active ingredients for 24-hours, non-stop. It has been clinically proven to reduce skin ageing signs like wrinkles and fine lines within the first week of usage. By strengthening skin from the inside, new POND’s Age Miracle builds the foundation for the appearance of smooth, firm skin with youthful radiance on the outside.”
POND’s new proprietary Retinol-C Complex provides the powerful anti-ageing efficacy of Retinol without the side effects on the skin, making it the perfect balance between efficacy and stability. The POND’s Institute has discovered the power of Retinol C-Complex, allowing consumers to have the same gold standard as Retinol but much milder.
”To combat skin-ageing aggressors, our new Retinol-C Complex couples the trusted efficacy of Retinol with the boosting effect of Climbazole to help reduce the appearance of wrinkles from the inside and give youthfully radiant skin on the outside,” concluded Kathleen.
The newly reformulated POND’s Age Miracle™ range includes a full spectrum of products, all designed to create an easy-to-follow, yet perfectly self-indulgent regime fit for the #Unstoppable woman. The range includes:
- POND’s Age Miracle™ Day Cream SPF 15 NEW (RSP R189.99)
- POND’s Age Miracle™ Night Cream NEW (RSP R189.99)
- POND’s Age Miracle™ Eye Cream NEW (RSP R189.99)
- POND’s Age Miracle™ Wrinkle Correcting Cream NEW (RSP R189.99)
- POND’s Age Miracle™ Facial Foam (RSP R132.99)
- POND’s Age Miracle BB Cream (RSP 185,99)
The new POND’s Age Miracle™ range is now available at all major retailers.
To learn more about new POND’s Age Miracle, visit visit www.ponds.com/za. To follow the conversation on social media, find POND’s on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA), and join the conversation using #Unstoppable.
Key findings from clinical trials:
- Intensive wrinkle correcting cream: Wrinkles plumper in 1 week*
- Eye cream: instant blur effect on fine lines
- Night cream: improved skin firmness after 1 week**
- Day cream: improved skin firmness after 1 week
Key findings from consumer trials:
- Eye Cream after 2 weeks: 90% of subjects agree that the product smoothens the eye area
*with continuous use
**(Improvement by 10% at week 1)