From head to toe across our business, we’re striving to smash negative gender stereotypes, promote self-confidence, and make a world in which every woman and girl can create the kind of life she wishes to lead.
Working hard to “fempower” our business
If half the population are being held back, how are we all going to be able to move forward? A thriving society is one where women have equal access to rights, skills and opportunities. Women are our main consumers and we owe a lot of our success to them. So, we’ve been working hard to help women across our business fully unleash their potential. As of 2017, nearly 50% of our management, 45% of our non-executive board and almost a third of our executive team, are women.
Brands and advertising as forces for good
Every time you scrub up with Dove, wake up with Lipton Ready to Drink, or clean up with Persil, you’re supporting ‘fempowerment’ by helping girls and women to unlock their amazing potential. But creating a truly equal and inclusive society also requires the removal of old-fashioned gender stereotypes and norms. That’s why, in 2017, we joined forces with UN Women to launch the , which aims to eradicate harmful gender-based stereotypes by using advertising as a force for good.
Together, we can drive female empowerment and equal rights
We’re fully aware that the road to true equality is a long one that’s never going to run in a straight direction. But it’s a road we’re on together, and by continuing to scrub, sip, rinse and clean with our brands, you’re helping us get closer to a truly gender equal world.