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Sunlight has been an icon in the South African market for over 100 years and its promise of pure mildness you can trust still stands.

Over 100 years of heritage

The Sunlight brand has grown its offering from the simple soap bar to meet the needs of South Africans, with a mild range of gentle and caring yet hard working products. The range now includes the Automatic and Hand washing powders, Dishwashing liquid, Auto- dishwash products, a Fabric conditioner, as well as bath soap. After 120 years the Sunlight name thrives as one of South Africa’s most trusted household brands, instantly recognized; instantly trusted; a worthy tribute to William Hesketh Lever’s vision.

Did you know?

  • a study done by research International on Masterbrands in South Africa in 1999, found Sunlight to have the highest spontaneous awareness across fast moving consumer goods brands, making it a true South African icon!
  • the famous green Sunlight Soap bar was launched in South Africa in 1891.
  • since 1957, Sunlight Dishwash has promised consumers, 'a little goes a long way'
  • almost 4 000 tons of Sunlight Soap was sold in the company's first year of trading
  • Sunlight is the 2nd biggest FMCG brand in Africa

Latest innovations

Sunlight Laundry Bar

In June 2011, Sunlight launched a new variant, Sunlight Germiguard. SUNLIGHT Germiguard is the same mild and gentle hard bar consumers have always trusted – the difference is it contains added germ protection which removes up to 99% of germs and odours*! Consumers are becoming more aware of germ protection but the price of hygiene products is sometimes too high for many low-income earners. That’s where new SUNLIGHT Germiguard comes in – it’s a multi-purpose bar that removes up to 99% of germs and odours* AND it’s at an affordable price!

In March 2012, Sunlight introduced a fresh, new laundry bar, Sunlight Tropical! Now consumers can have the same mild and gentle cleanse they expect from Sunlight, but with the added benefit of a Tropical fragrance.

Sunlight Dish Washing Liquid: In April 2012, Sunlight Dish Washing Liquid launched the 750ml Pouch, a great value Refill pack.

Sunlight Washing Powder: In April 2015, Sunlight was re-launched with updated fresh new packaging!

Sunlight spearheads community-based water saving initiative

Sunlight Taps

Thabiso Mojela (10) enjoys a few sips of water from the brand new push tap installed at his home in Tembisa. The tap, that only functions when pushed down is designed to save water and was supplied as part of a water saving strategy in Tembisa by Sunlight. The brand has identified the need to be more water conscious and have thus announced the installation of 250 push taps in the sprawling community of Tembisa, on Johannesburg’s East Rand. 

Picture Thys Dullaart

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