More Information on Customer Development
No matter how appealing our products are, if they aren’t on shelves they can’t sell. It’s up to our Customer Development team to work with our Customers (e.g. Shoprite, Pick and Pay and Wholesalers) to develop strategies on how best to serve our consumers. This includes joint business planning, strategic negotiation and ensuring that the shopper always chooses Unilever brands as their products of choice.