The campaign objective was to drive volume using the AXE BLACK variant as the hero for the campaign.
What better way to introduce AXE BLACK by highlighting the bodyspray (black can) and the antiperspirant (white can) than by giving away two Audi S3s, a black Audi S3 to represent bodyspray and a white Audi S3 for antiperspirant?
A total of 188 863 entries came in hot and fast…fast track to 31st December 2015 and the competition was over as quickly as it began.We went through countless entries, which saw us select our 14 finalists who are all in line to win one of the two amazing Audi S3’s.
All fans had to do was buy any AXE product and follow the simple USSD string with their barcode to enter. After entering, users stood the chance of winning an instant airtime prize, along with a unique code, encouraging them to login or sign up on AXECESS.com and use their unique code to stand a chance to win ‘must-have’ monthly prizes, such as Nixon watches, Beats By Dre, Samsung Galaxy S5 smartphones and more. All prizes in black and white, of course!
Here are the 14 finalists for the two Audi S3's:
Merle February, Mosena Achiebolb,Rikesh Ramawtar, Sabbina Phehlukwyo, Fitzroy Magadla, Stanton Reddy, William Andrews, Mushaisao Rasimphi
Joseph Oupa Mahlange, Thuleleni Majola, Mpho Samuel Matsitse, Hanesa Given Maphake, Daniel Cox, Laun Fick.
Some fan comments on the AXE facebook and twitter pages
- Going through AXE like a beast, so that I can buy more for the chance to win the Caged Beast
- This must be the best competition, I can't wait to win it.
- This is such a awesome giveaway! Thanks for the opportunity! Going to Axe myself like a beast, to HOPEFULLY, win a BEAST!
- I smell like a dream.. now all I need is to drive the car of my dreams.. axe.. never disappointing!
- big ups To Axe for this competition. Hope to be your winner. That’s my joy ride
- MORE FIRE AXE!!!
Congratulations to the two very lucky winners.
AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant body sprays, Antiperspirants, roll-ons and eau de toilette.
AXE is the No.1 Male fragrance in the World*. It is also the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch.
The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle.