Leading the movement in South Africa towards packaged food that contains only natural and healthy ingredients is savoury brand KNORR with the launch of their Naturally Tasty recipe mix brand.
KNORR Naturally Tasty is an exciting new cook-in sauce that is full of natural ingredients. Naturally Tasty offers consumers a recipe mix for everyday dinner meals which are easy to prepare, taste fabulous and contain only the best natural ingredients.
The KNORR Naturally Tasty product range has been developed to meet the needs of consumers that seek convenient, easy meal solutions which taste good but which don’t contain artificial preservatives and flavours.
Giving Customers Choice
“For these home cooks natural ingredients are a priority,” states Waleed Amlay, Unilever Knorr Brand, “The Naturally Tasty range allows us as the KNORR brand to satisfy the needs of a broader group of consumers who are looking for natural options. Those consumers who enjoy the quality and taste of our existing range will be able to carry on using their trusted KNORR recipes but those who seek natural ingredients will now have a choice.”
The ingredients that go into the KNORR Naturally Tasty range are found in nature and are subject to only minimal processing, for example drying. All the ingredients are meticulously sourced and consist of real herbs and vegetables which are dried. Drying is a commonly used natural and traditional method of preserving fresh herbs and vegetables, ensuring that the flavour and colour of the natural ingredients are maintained.
Great tasting recipes from natural resources
“Knorr believes that great tasting recipes start right in the field with quality ingredients grown sustainably by farmers who use resources carefully to protect the land, farmers who care for their workers and the environment - using just the right amount of water, minimal amounts of fertilizers and chemicals, and care for the soil.” explains Waleed.
KNORR Naturally Tasty is only available from select Pick n Pay retailers in South Africa and comes in 7 delicious variants: Beef Tagine, Moroccan Chicken, Chilli Con Care, Lasagne, Tuna Napolitana, Chicken & Broccoli Bake and Spaghetti Bolognaise.