POND’S continues to revolutionize skincare by unlocking Flawless Radiance, with the official launch of the, POND’S Flawless Radiance Derma+ range, and the supporting #MyTypeOfFlawless campaign narrative with Melody Molale (fashion & beauty social media influencer) as the face of the range. As a brand, POND’S continuously aims is to revolutionise channels of communicating with our consumers, placing more emphasis on authenticity and beautiful, engaging, influencer-led content
The launch took place at an intimate setting with cliff views overlooking Johannesburg, with media, beauty influencers, and South African celebrities in attendance on 2nd August. Molale, along with the six influencers (Anna-Belle Durrant, Yoliswa Mqoco, Amanda Jingela, Zoë Brown, Mi’chal Naidoo and Nomalanga ‘The Flame’ Shozi) who will be lending their voices to the campaign, enjoyed a morning of unlocking the meaning of #MyTypeOfFlawless on a personal as well as cellular level, through a multitude of activities that prompted both introspection and interaction.
