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Take the Ultimate Challenge with Shield



South Africa’s Number 1 selling deodorant brand1, Shield, is launching an exciting new look this spring. It’s the same trusted protection from Shield just with a new look. Shield has an innovative product for every individual and their personal needs as they make the most of every move. In a celebration of movement Shield encourages the nation to take up the Ultimate Challenge.

Shield - The Ultimate Protection when you move, has partnered with some of the South Africa’s biggest fit-fluencers and Orlando Pirates FC soccer stars to put our deodorant to the ultimate challenge. It doesn’t end there though, Shield is challenging consumers and fans alike to get moving, to take on the ultimate challenge for a chance to win amazing weekly Shield hampers.

“As a leading heritage brand, innovation is at the forefront of what we do, which is why we looked to reimagine the deodorant category and decision making in-store. We have tailored and simplified our range to the unique needs of our consumers”, says Gareth Marshall, Shield Brand Manager. We all move in different ways and have different requirements.

This is why Shield offers the ultimate protection for your every need - the benefit segmentations have been broken up into various categories: Fresh, Dry Invisible Black+White, Protect, and Sensitive. “With the new look product range and its associated brand story around movement and readiness, we want to highlight the many ways in which Unilever continues to revolutionise the category. It is for this reason that we champion campaigns that allow us to partner with some of the country’s top talent - creating campaigns with meaning and supported by a product range that works.”


Within the range, Shield has launched 2 new products, under the Invisible Black+White, Shield Invisible Fresh, which offers long lasting odour and wetness protection with a fresh, cool fragrance along with anti-white marks and yellow stains technology2, and under Protect, Shield Invisible Germ Defence with its protection against odour causing germs3 and anti-white marks and yellow stains technology2.

Get ready for the ultimate challenge of the year. Shield is giving you the chance to WIN.

It’s simple:

  • Female:

TDK Macasette is #ShieldReady, are you?

  • Male:

  • Choose a favourite dance or skill.
  • Show us your moves!
  • Post your own video on Instagram or Twitter.
  • Weekly Shield hampers are also up for grabs.
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