Impulse for the next generation of women
For three generations, Impulse has been inspiring girls through its youthful fragrance and identity. But today’s generation of girls are different. They have different interests, lifestyles and perspectives. Today Impulse is on a mission to champion the next generation of women to embark on a path of self-discovery with Impulse fragrances as their first step. Your body is a canvas that you use to express yourself - and smelling great is one of the little things that matter - giving you the confidence to express yourself in a way that’s uniquely you.
Enter the brand new and revamped Impulse: a range of scent-sational perfumed body sprays that come with positive and empowering messages to the young women of South Africa: #TrustYourImpulse and Boity’s very own #OwnYourThrone. Moreover, the brand wants young girls to know that they are part of a force that is powerful. They are part of something bigger than themselves that they can fall back on, rely on and call on: sisterhood.
And who better than Boity Thulo to be selected as the official brand ambassador for this range. Not only is she someone who is synonymous with owning her throne when it comes to carving her path and slaying in her lane, but many young girls look to her for inspiration on how to rule in their own queendom.
“Having grown up using Impulse, this collaboration is a teenage dream realised. I’m also particularly invested and in love with the sisterhood movement aligned to the relaunch of Impulse,” said Boity. “I am honoured and excited to be a part of a brand that encourages women, young and old, to own their thrones and celebrate their uniqueness.”
Significant of Impulse brand partnership with Boity
“Partnering with Boity was a natural choice for the new direction we are taking the Impulse brand in. She was instrumental in creating three Limited Edition variants and was involved in the entire co-creation process: from fragrance note selection and logo design, to naming her own variants - Tribal Soul & Endless Summer, Street Slayer & Vanilla Rain and Rebel Queen & Shimmer Rays – she was there for it all,” added Sphelele Mjadu, Senior Public Relations Manager, Unilever South Africa.
“Not only is she vibrant, fun and young with a personality that has endeared her to men and women alike, but she is also a creative, multi-talented TV personality and performer with confidence and a unique style in abundance.”
In addition to the three Limited Edition Boity variants, there are also four new variants within the range, all with fun, distinctive and unique name combinations like Burnt Marshmallow & Leather Jacket, White Lace & Festival Fields, Purple Petals & Smoky Sky, and Tropical Beach & Espresso - fragrances of which were inspired by the world’s most popular fine fragrances.
The new Impulse will be available at all major retailers from September.
To join the conversation on social media, follow Impulse on Instagram @impulse_southafrica, Facebook @ImpulseSouthAfrica and Twitter @ImpulseSA with hashtags #TrustYourImpulse and #OwnYourThrone”