Education is at the heart of Knorrox’s new competition, the Knorrox Cash Cow. The campaign, which will be launched this month (April 2019), is aimed at empowering South Africans, especially women, and educating them about the power of investing and saving through livestock wealth.
"The community and South African women are at the heart and soul of Knorrox as a brand. In order to empower and educate South Africans about investing, we are giving away nine opportunities, valued at up to R10 000.00 (ten thousand Rand) each, to invest in livestock wealth” says Mbali Ndlovu, Brand Lead for Knorrox. “We are doing this to give back and support members of our communities who have used Knorrox for years in their homes.”
"We have partnered with Livestock Wealth South Africa, a crowd-farming company that enables anyone to become a farmer by investing in high-value agricultural products over a fixed term," adds Ndlovu.
Crowd-farming is a term Livestock Wealth uses to describe their platform. This initiative offers a modern take on traditional cattle farming, where one gets to invest in a sustainable farm through buying a cow, watching it grow and reaping the reward on your investment.
During the campaign period, many South African consumers will be educated about investing, mainly through livestock. This education will take place nationally via radio, store activations and digital platforms.
Nicolette Mashile, an entrepreneur and media personality, will be joining the campaign to educate consumers on radio and via social media. Mashile is the founder of Financial Fitness Bunnies, a Financial Education initiative. She describes herself as being a social entrepreneur who believes in people development and advancement. With a passion for Financial Education, she hopes to “Level Up” fellow African Financial Literacy.
To find out more about the Knorrox Cash Cow campaign and competition and how to enter, please visit www.knorrox.co.za or the Brand’s Facebook page. Listen out for Knorrox Cash Cow on your local radio station as well as visiting your nearest supermarket to find out more.