Rajah revamps packaging and introduces new flavours
Rajah revitalises the brand by aiming to appeal to the millennial market
This Spring, the mouthwatering aroma of the new Rajah range will bring families, friends & millennials together for exciting, big hearted meals.
The Rajah brand has refurbished it’s packaging with a new look and an improved formula. Rajah favourites including Mild & Spicy, Medium, hot, All-in-one & flavourful and mild make up the current range with a new long awaited flavour called Mild Masala. Extremely versatile in its usage, Rajah Mild Masala can be added to mince dishes for extra flavour, used as a marinade for chicken or added to soups, stews and curries. For more Rajah recipe inspiration visit www.rajah.co.za.
Rajah has a rich history in South Africa and generations have trusted it to add delicious flavour and a distinct, irresistible aroma to their dishes. Made from a high quality natural ingredients, the variants now contain no added MSG, are GMO free and are non – irradiated.
“As the curry powder specialists we select and combine the highest quality natural ingredients like coriander, ginger, cumin and turmeric. Each flavour is uniquely blended to ensure the irresistible flavour and aroma of Rajah is released in every dish. It’s this Rajah aroma that draws people together and allows you to have meaningful moments with your heart keepers’’ says Rajah Chef Sifiso Gwala
“As South Africa’s number one curry powder we’re proud to be revamping and innovating with the heritage brand.” Says Marketing Manager, Vuyo Henda “Rajah has been loved for years and in 2018 we aim to revitalise that love by appealing more to the millennial market”
Further to the curry powder category, Rajah is set to be extending into the Meal Solutions category and leveraging on its’ curry expertise by introducing authentic Indian flavours like Butter Chicken, Chicken Tikka, Chicken Korma and Beef Madras.
There’s lots more to come for the long-standing heritage brand, look out for new exciting packs and flavours in-store