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Discover power masking with NEW POND’S serum masks

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With a history that dates back over 170 years, POND’S has continued to innovate and own its place in the hearts of South African consumers as one of the country’s most loved and iconic facecare brands. In the pursuit to consistently revolutionise its product offering, keep up with global trends, and listen to the needs of its consumers, POND’S South Africa and the POND’s Institute has announced the launch of its first ever Korean Beauty product in the form of sheet masks.

Influenced by a variety of lifestyle and environmental factors, our skin needs are constantly changing. The POND’S serum sheet masks are specially formulated to target three of the most common skincare needs: wrinkles, dullness of skin, and loss of elasticity. Each mask is soaked with the concentrated skin hydrating power of 30 serum applications, providing an immediate skin-boosting effect.

"Inspired by some of the world’s leading beauty trends, the POND’S Institute in Korea has worked tirelessly to perfect the combination of ingredients within each sheet mask to ensure that it effectively addresses the skincare needs of South African women, leaving them feeling and looking their best at all times,” says Sphelele Mjadu, Senior PR Lead for Africa, Unilever Beauty and Personal Care.

“We are so excited to be expanding our product offering, tailoring it in such a way that our consumers will have access to a full spectrum of beauty innovations from POND’S – with serum masks being the perfect addition to any skincare regime. K-Beauty is the fastest growing trend globally, and as a brand it is important that we keep abreast of these trends, especially if they will improve the POND’s consumer experience and offering, concludes Mjadu”

The POND’S Skin Brightening Serum Mask with niacinamide + vitamin E + sea daffodil minimises pores to boost skin’s glow and luminosity. The POND’S Firming Serum Mask with collagen + hyaluronic acid + brown algae extract plumps and rejuvenates skin, lessening the appearance of loss of elasticity. The POND’S Wrinkle Correcting Serum Mask with green retinol + HA + avocado extract, exfoliates and hydrates skin, revealing smoother glowing skin.

“By introducing these masks into your existing skincare regimen 1-2 times per week, you will experience the secret to #POWERMASKING: ultimate hydration, giving you firmer, brighter, and revitalised skin in the comfort of your own home. Put the power of masking in your hands and make selfcare and selflove part of your list of weekly non-negotiables,” says Devashni Ganess, POND’S Senior Assistant Brand Manager.

The newly launched POND’S serum sheet masks include:

  • POND’S Skin Brightening Serum Mask (RSP R49,99)
  • POND’S Firming Serum Mask (RSP R49,99)
  • POND’S Wrinkle Correcting Mask (RSP R49,99)

To learn more about new POND’S masks, visit www.ponds.com/za. To follow the conversation on social media, find POND’S on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA), and join the conversation using #POWERMASKING.

About POND’S

At the forefront of face care science and innovation since 1846, POND’S delivers high quality and effective product solutions in cleansing, hydration, anti-ageing & even tone. POND’S strives to inspire and empower women with the strength inside and softness outside to change the world.

The POND’S Institute, a leading expert in advanced skincare research and diagnostics, designs molecules clinically proven to deliver superior results that strengthen skin from deep inside to offer beautifully soft skin on the outside. POND’S is owned and manufactured by Unilever®. For more information, go to www.ponds.com.

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