Unilever makes a clean sweep at Icon Brands Awards
Unilever brands blazed a trail in the 2012 ICON Brand Survey with four products clinching ICON Brand titles.
ICON Brand awards went to Sunlight washing liquid and Sunlight laundry washing soap which made a clean sweep in the household product category whilst Robertson’s herbs and spices and Knorr Aromat Dry Seasoning licked it up in the condiments/sauces category.
Two other Unilever brands, Rama margarine and Mrs Balls chutney, received Platinum awards – these are potential ICON brands which have achieved love and loyalty in most, but not all racial consumer groups. They could possibly be next year’s winners.
Thousands of brands across hundreds of product categories were included in the initial analysis with only 29 brands emerging as ICON brands. A further 19 brands were awarded Platinum status.
“Maria Petousis, Director of Target Group Index (TGI) which conducted the study said 15 000 consumers were surveyed representing over 18 million adult South African consumers to identify ICON brands which are quintessentially South African brands.
“They are used by South Africans of all races, creed or colour, irrespective of background or living standard.
“These are brands that define a common experience, often on a daily basis to which South Africans are committed to in a real sense: they put their money where their mouths are to demonstrate this commitment.
“South Africans love them, are loyal to them and will even look for them when abroad,” said Petousis.
Paul Van-Gendt from Unilever said: “Unilever is very proud once again to have swept the board at the ICON Brands awards ceremony.
“With four ICON Brands and two potential ICON Brands, we are delighted to enjoy top-of-mind among consumers with so many of our brands.”
The ICON Brand title rewards brands that have generated critical mass in their categories and have built a high level of consumer loyalty at the same time.
Paul added: “Two billion times a day somebody, somewhere in the world uses a Unilever product.
“Our brands make small but important differences to the quality of people’s everyday lives.
“Our vision is to continually offer products and brands that exceed consumer expectations while reducing our environmental footprint.
“Unilever is one of the largest consumer goods companies in the world. For over 100 years our brands have been a part of the South African home.
“Due to the strong consumer insight that it has into its consumer needs and habits, the company has taken on the global target of doubling its business while halving its carbon footprint by 2020.”
For more information contact:
Unathi Mgobozi, External Affairs and Media Manager
Unilever SA, 083 4637700
+27 31 570 3000
031 570 2470