Promoting purpose driven marketing
Loeries' Shared Value category
Durban, 20 August 2016 – Tonight, Unilever celebrated the company’s ongoing commitment to sustainable marketing through its sponsorship of the Shared Value category at the first awards ceremony of the Loeries held in Durban this week.
Previously known as the Ubuntu Award, the Shared Value Award seeks to recognise sustainable marketing that supports creativity, innovation and companies who do good while doing well in their daily business practices.
“The Shared Value Award is closely aligned to Unilever as it represents our strategic vision of sustainability. Now more than ever, a brand’s success is dependent on marketing which connects consumers to the band’s purpose and mission,” said Enver Groenewald, CCM Director for Unilever Africa.
“We are extremely proud to honour the winners of this category who have proven their ability to connect to the growing number of social and environmentally conscious consumers,” he continued.
At the awards, Nando’s Chickenland received a gold award a Grand Prix in the Shared Value category for the ‘Chicken Run’ campaign - an art sourcing initiative where a curator and her team head off on a monthly ‘chicken run’ in Cape Town, Johannesburg and Zimbabwe to source art for the Nando’s Art Collection. A gold was also awarded to Different Life Insurance for the ‘Feel Good About Life Insurance’ campaign, which allows policy holders to donate money towards a meaningful cause.
Unilever also scooped two awards in the following categories:
Newspaper advertising category:
Silver – Handy Andy
Interactive and digital category:
Silver – AXE #YouGottaDry
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
About Unilever South Africa
Unilever South Africa (Pty Ltd) is one of the largest FMCG companies in South Africa. The Company is over 100 years old, with brands like Sunlight, OMO, Lux, Knorr, Vaseline, Shield, Sunsilk, Flora etc. that are household names throughout the country. Unilever South Africa has over 3 500 direct employees based across two offices and seven manufacturing locations in South Africa. The company has a created a further 10, 000 plus indirect jobs through its value chain. It is rated as one of South Africa’s best employers. For more information visit –www.unilever.co.za