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Unilever excels at 2016 MMA Smarties


Average read time: 3 minutes

Durban, 20 August 2016 – Last night, FMCG giant Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world.

south africa people holding awards 250816

Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online learning site and in the Mobile Video Category for the AXE #YouGottaDry campaign.

“Africa is the second-fastest mobile adoption market in the world with almost one billion mobile phone subscribers. In an environment where people are cellphone obsessed, we understand the importance of moving out of our comfort zone to reach and engage people,” said Enver Groenewald, CCM Director for Unilever Africa.

“We are extremely excited and honoured to be recognised for our work in mobile advertising and will continue to push the envelope to win the hearts and minds of consumers,” he continued.

Unilever were the top achievers in the following categories:

Mobile Website Category:

Gold Award – OMO Fast Kids

Mobile Video Category:

Gold Award – AXE #YouGottaDry

Product/Services Launch Category:

Silver Award – AXE #YouGottaDry

Relationship Building/CRM Category:

Silver Award – OMO Fast Kids

Brand Awareness Category:

Silver Award – AXE #YouGottaDry

Mobile Social Category:

Silver Award – AXE #YouGottaDry

Bronze Award – Domestos Donate Your Pee

Social Impact Category:

Silver Award – OMO Fast Kids

About Unilever:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015.

Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. Unilever’s Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.

For more information about Unilever and its brands, please visit For more information on the USLP:

About Unilever South Africa

Unilever South Africa (Pty Ltd) is one of the largest FMCG companies in South Africa. The Company is over 100 years old, with brands like Sunlight, OMO, Lux, Knorr, Vaseline, Shield, Sunsilk, Flora etc. that are household names throughout the country. Unilever South Africa has over 3 500 direct employees based across two offices and seven manufacturing locations in South Africa.

The company has a created a further 10, 000 plus indirect jobs through its value chain. It is rated as one of South Africa’s best employers. For more information visit –

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