Unilever once again supported the 2017 Loeries Awards through their sponsorship of the Shared Value Category. This award aims to recognise marketing initiatives that support creativity and innovation. The Shared Value Award also seeks to identify companies that are purpose-led and who are doing well in their daily business practises.
This year, the awards saw a significant outpour of creativity from brands and their agencies alike, showing how much more socially aware brands are becoming.
“Building a purpose-led brand requires vision, courage, hard work, the right tools and the right partners, which is why we are proud to honour the winners of this category. The winners have demonstrated the ability to connect to the growing number of environmentally and socially conscious consumers,” said Luc-Olivier Marquet, CEO - Unilever South Africa.
“Sponsoring an award of this nature is important for Unilever as it’s closely aligned to our strategic vision of sustainability. We have entered the Age of Purpose and a brand’s success relies on marketing which links consumers to the brands mission and purpose,” he continued.
At the ceremony in the Shared Value category, Safaricom Limited was awarded a gold Loerie for their M-TIBA campaign; DevCom also walked away with a gold Loerie for their Abashintshi Social Mobilisation Project. Nando’s Chickenland, Net#work BBDO and Impact BBDO Dubai placed second, walked away with silver awards in the category, followed by Project Isizwe who received a bronze for their TshWi-Fi TV: Lights, Camera, Citizenship! Campaign.