12 June 2017 - Unilever South Africa has relaunched the popular Unilever Deals as a Cash Back or Cash Off rewards and loyalty platform with a new name, social media support and Vodacom as a strategic partner. Unilever Deals is now Wuhu!
The new name, Wuhu, is that natural exclamation that consumers make when they know they have acquired a great bargain. The rebranding of Unilever Deals to Wuhu in intended to make the site more consumer-focused and will pave the way for Wuhu to become the biggest FMCG deals and rewards platform in the region.
In 2013, Unilever South Africa partnered with digital agency, Thumbtribe, to develop a mobile coupon service which would deliver real-time digital rewards to consumers, allowing Unilever to convert online consumers to offline sales.
“Since inception, the platform has realised significant return on investment for Unilever brands, and earned numerous awards while building up the number of retailers to include Checkers, Shoprite, Pick n Pay, Dischem and Spar,” said Lunga Ngcime, Digital Marketing Lead: Africa – Unilever South Africa. “The platform has also built nearly 700,000 subscribers that are returning on a monthly basis to get their favourite deals.”
In 2016, Unilever Deals was refreshed with the addition of Rewards - an alternative to cash discounts – by partnering with Ster Kinekor, Debonairs, Uber and many more rewards partners. Unilever Deals is now taking the next step by putting the consumer at the heart of the platform. The re-brand launch, in partnership with Vodacom, is officially live.
“We are excited about our partnership with Vodacom” said Lunga Ngcime, Digital Marketing Lead: Africa – Unilever South Africa, “Working with a brand like Vodacom means we can extend more meaningful rewards to our loyal customer base.”