Domestos changes behaviours
‘Cleaner Toilets, Brighter Future’
In an effort to support the South African Governments service delivery objectives to raise awareness of the importance of functioning and hygienic toilet facilities, Unilever’s Domestos brand launched the Cleaner Toilets, Brighter Future’ Campaign in 2010.
The initiative, which forms part of Unilever’s Sustainable Living Plan, has helped to renovate 26 schools, benefitting 26 000 children, by providing access to clean, safe and germ free bathrooms. These schools were refurbished with newly installed toilets, sinks and taps; and freshly painted walls and doors.
Furthermore, the ‘Germ Buster Club’ - a hygiene awareness programme has reached 1360 schools and 1.1m learners since 2015. Running for the third year in primary schools, the project has empowered learners to become brand ambassadors to help spread the important message of keeping toilets clean and hygienic at all time to their families and communities.
Globally, Domestos has announced its target of helping 25 million people gain improved access to a toilet by 2020. In South Africa, the brand aims to improve sanitation in schools and provide better conditions for approximately 1.4 million learners by 2020.
In doing so, Unilever’s global alliance with UNICEF aims to improve sanitation in developing countries through UNICEF's Community Approaches to Total Sanitation (CATS) initiative - a behaviour change programme that promotes good hygiene practices, helps create demand for access to toilets, and raises awareness of the sanitation crisis.
Highlighting a need for ‘Collective Action’, Unilever annually celebrates World Toilet Day on 19 November - an initiative introduced by key global influencers to raise awareness and improve toilet and sanitation conditions worldwide. Through World Toilet Day, Domestos aims to promote Unilever’s vision to help create a brighter future for all South Africans.