At 130 years old, Lifebuoy is entering a new era. The original germ-protection soap brand is transforming to offer science-backed skin protection that strengthens the skin barrier – and it’s supported by a relaunch rooted in delivering Desire at Scale.
We have been driving an ambitious sustainability agenda for over two decades. Yet, in the face of ever-growing economic, environmental and social challenges, we are evolving our approach.
