Knorr: a revolution in stock
Knorr helps home-cooks provide natural and nutritious meals for their families in a convenient way. This story describes the transformation of one of Knorr’s iconic products: the bouillon cube.
Natural, nutritious and delicious foods
Bouillon cubes are used around the world to add the base flavour to dishes such as sauces, soups and stews.
The format of the bouillon cube has been around for over a century, and people around the world have made it a central part of their cooking. However, even with a trusted product that people love, there is always room for innovation. Knorr is now launching the biggest innovation in stocks and bouillon for nearly 100 years: a little pot with an authentic bouillon: Knorr Stock Pot.
Closer to home
By interacting closely with consumers, we realised that the jelly format of Knorr Stock Pot is very close to home-made bouillon in how it looks and smells and how you use it. Unilever chefs and product developers worked closely together to cook and stabilise, in a natural way, rich bouillons with big and fresh pieces of vegetables and herbs. We have applied for patents around this innovative technology.
Knorr Stock Pot is easy to use and melts naturally into food, developing a great aroma and taste, while keeping the salt dosage in the end dish flexible. The protected packaging locks in the goodness of the bouillon, requiring no artificial preservatives.
Consumers around the world are enjoying Knorr Stock Pot. The first country to launch in 2007 was China, where there was no bouillon cube market, and soup-consumption is very high. Chinese home-cooks love the convenient way to create the dense soups their mothers and grandmothers made. Now, home-cooks in the UK, Ireland, France, Spain, Belgium, Greece and many countries to follow are expanding their repertoire and creating wonderful, wholesome dishes for their families.
Knorr Stock Pot (as it is called in the UK) is on the market under locally relevant names, such as Marmite de Bouillon in France, Bouillon Potje in Belgium and Dense Soup Treasurein China.