CD VP General Management
Darry Bassa has a wealth of experience as a Brand Lead with a history of working in the tobacco industry. Skilled in Marketing Management, Customer Marketing, Consumer Products, Shopper Marketing, and Leadership. He is an accomplished marketing professional with a bachelor’s degree focused in Marketing Management, General from the University of Kwa-Zulu Natal.
Before joining Unilever as the Customer Development Vice President, South Africa, he was the Southern Africa General at British American Tobacco. Prior to taking up the GM role at BAT, he worked in marketing leadership at their Global Headquarters in London and as Area Marketing Director for East & Central Africa in Kenya, where he played a significant role in shaping the business turnaround and transforming the Route to Market. Darryn brings an energetic, authentic leadership style, with a passion for people and talent development, a huge asset to the Customer Development team.