Ice Cream Business Lead - Southern Africa
Treevin began his journey at Unilever South Africa where he held various roles in CD before a short stint in the US with Walmart International when they acquired Massmart. He then spent time in West Africa, setting up the Shopper Marketing and Modern Trade channel, growing the channel triple digit and launching ‘Perfect Shelf’ – the African Solution for emerging high growth channels.
Treevin then moved to East Africa where he ran the Modern Trade and Shopper Marketing function and set up the Ecommerce operation. During this time, he and his team were recognised externally by the Marketing Association of Kenya, winning multiple awards for the work done in store, executed the first Talent Swap with the largest ETailer and overhauled the trade spend structure. In his current role he synergized the Africa RtM strategy that has enabled the business to cover more stores, sell more product whilst spending less.