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Confidence to handle whatever the day has in store.

Confidence to handle whatever the day has in store.

Shield deodorant was originally created in Australia by a pharmacist and his wife in 1900. Since then, its advanced technology has led the way. The undisputed market leader in the deodorants category, Shield has a proud history of being the first to introduce new benefits into the market.

The brand continues to provide superior products and with the release of a world first; Shield MotionSenseTM technology. Shield has become the first deodorant brand globally to release a product that releases fragrance triggered by movement - the more you move, the more it works. Shield has redefined what it means to be protected.

Shield, it won’t let you down.


Key facts

  • World's largest deodorant in sales and market shares
  • The world’s first anti-perspirant* activated by movement. *
  • Designed with unique microcapsules that respond to movement
  • Proven superior protection from wetness and odour
  • Number one position across more than half the world
  • Proprietary body-responsive technology
  • Protection against wetness and odour
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