Unilever to empower and celebrate African filmmakers!

‘Academy for African Filmmakers’ (AAF) launched

Unilever is launching the ‘Academy for African Filmmakers’ (AAF), a new initiative which seeks to empower, equip and celebrate African filmmakers. The Academy will develop filmmaking expertise and give students the opportunity to work on live Unilever briefs, as well as potential further funding for their work and the possibility of seeing their finished films broadcast.

As part of the Academy for African Filmmakers, Unilever, in partnership with MOFILM will offer an intensive three-day course, created and delivered by experts from the filmmaking industry that will run in Nigeria, Kenya and South Africa in December 2014.

The curriculum will cover several aspects of filmmaker theory and practice, with a focus on developing the story telling skills of the attending students.

Aspiring filmmakers from the age of 16 to 30 can apply, as long as they are resident in any African country, have a technical proficiency in filmmaking and can demonstrate a passion for film and storytelling.

Marc Mathieu, SVP Global Marketing explains: “Africa is home to a huge pool of young, talented filmmakers. Through the Academy for African Filmmakers, we’re seeking to enable, develop and promote African filmmaking talent within Africa and for Africa."

Marc continues: “Through this partnership with MOFILM, we’re seeking to nurture talent and give young African creatives the opportunity and the stage to tell the authentic story which underpin Unilever’s brands in Africa.”

Jeffrey Merrihue, Founder and MOFILM CEO, said, “MOFILM had great success in 2013 in finding untapped African filmmaking talent. We visited countless film schools and production houses, meeting hundreds of filmmakers and those efforts resulted in two filmmakers being celebrated at the

International Festival of Creativity at Cannes.

“Through partnering with Unilever, the AAF will build on this work and give even greater opportunity for African filmmakers to shine on a local and global stage."

The Academy for African Filmmakers is part of the Unilever Foundry, a platform which Unilever launched in May to collaborate and experiment with the digital and creative community.

About The Unilever Foundry

The Unilever Foundry (www.unilever.com/foundry) provides a single entry-point for innovative start-ups seeking to partner with Unilever, enabling the company’s global brands to experiment with and pilot new technologies more efficiently, effectively and speedily.

It provides start-ups and entrepreneurs the opportunity to develop and work on global projects, access mentoring from marketing professionals, and tap into funding through Unilever Ventures. Start-ups are invited to pitch their technology to Unilever brands through visiting http://foundry.unilever.com/projects/

  • In March this year Unilever announced a partnership with NewAer, an iBecon enabled proximity marketing startup to bring greater engagement around the Magnum Ice Cream experience: http://bit.ly/1rvqpFz
  • In May we launched a brief asking for solutions and technology partners on the ‘Smart Kitchen’. After receiving over 60 applications, we continue working with 10 of those companies and are planning pilots with two startups.


MOFILM is the leading content creation community for filmmakers, photographers and musicians and provides them with a stage for their work to be seen. With creative based all over the world, MOFILM works with global brands to showcase talent and create innovative new ideas.

MOFILM’s creative are valued by brands. Our contests give our partners a chance to tap a huge reservoir of international talent, as well as developing a wealth of content which brands can use online or via broadcast. MOFILM contests also help brands engage with creative talent around the globe.

MOFILM provides production grants, along with mentoring and advice throughout the entire creative process of their competitions, from script to final edit, to ensure that the creatives have the best opportunity for their work to be showcased.

For more information about MOFILM, visit http://www.MOFILM.com 

Unilever South Africa - Unathi Mgobozi External Affairs Manager

+27 31 570 3000
031 570 2470

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