Unilever makes a clean swept at THE SMARTIES™ AWARDS

Walking away with 11 awards

12SA mma smarties

Durban - Fast Moving Consumer Goods Company, Unilever, walked away with 11 awards out of the 13 that were up for grabs at last night’s Mobile Marketing Association’s SMARTIESTM Awards held in Durban as part of the Loeries Creative Week. The SMARTIESTM are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

“We are honoured that our efforts in mobile marketing are being recognised,” said Justin Apsey, Vice President: Home & Surface Care. “Mobile marketing offers our brands the opportunity to engage with consumers at a personal level and to be effective while being creative.”

The 2015 MMA SMARTIES™ awards were a great success for Unilever as it scooped the following awards:

Brand Awareness Category:

Bronze – Connect with Shield by Gorilla Creative Media

Relationship Building/CRM:

Gold – OMO Fast Kids Math by Liquorice

Silver – Unilever Deals by Thumbtribe

Cross Media / Cross Mobile Integration:

Bronze – Shield Mission Call by Gorilla Creative Media


Gold - Whatsfordinner Chef Wendy by Liquorice

Mobile Website:

Gold - OMO Fast Kids Math by Liquorice

Silver - Unilever Deals by Thumbtribe

Mobile Social:

Gold - AXECESS on Mxit by Gorilla Creative Media

Bronze - Shield Mission Call by Gorilla Creative Media


Gold - Instant Inspiration by Liquorice

Best in Class: Knorr Instant Inspiration by Liquorice

“As mobile technology advances, we urge marketers to strive for excellence while improving people’s lives through mobile and inspire effective, creative communication,” concluded Apsey.


About Unilever South Africa

Unilever South Africa (Pty Ltd) is one of the largest FMCG companies in South Africa. The company is over 100 years old, with brands like Sunlight, OMO, Lux, Knorr, Vaseline, Shield, Sunsilk, Flora, etc which are household names throughout the country. Unilever South Africa has over 3 500 employees based across two offices and five manufacturing locations in South Africa. It is rated as one of South Africa’s best employers. For more information visit –www.unilever.co.za.

About the MMA SA

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. / http://mmasa.org

Barry Dijoe External and Media Relations Manager

031 570 247 or 072 633 7248

Explore more on these topics:

Back to top


We are always looking to connect with people who have an interest in a sustainable future.


Contact Unilever and our expert teams to find contacts around the world.

Contact us