Unilever awarded for marketing prowess at Bookmarks Awards
The 2015 IAB Digital Summit and Bookmarks Awards focused on advancing the pace of digital marketing and recognising excellence, innovation and measurable impact.
The FMCG giant scooped the following awards: Silver certificate, Best E-commerce Site, Unilever Deals, Thumbtribe; Silver certificate, Best Browser-Based Software, OMO Fast Kids, Liquorice; Bronze certificate, Best Email Campaign, What'sForDinner Wigwam, Liquorice; Bronze certificate, Best Games and Gamification, What'sForDinner Trolley Dash, Liquorice & Mindshare; Bronze certificate, Best Research and Insights Projects, Vaseline Skin Analysis In 60 Seconds, Liquorice; and, the apex of the night, Best Marketing Organisation, Unilever South Africa.
According to Nazeer Suliman, Unilever’s Communication Channel Management Director: Sub Saharan Africa/AMET South Region; “These Awards are evidence of Unilever’s in-depth understanding of its market, a nod to its dedication to the advancement of marketing and an acknowledgement that digital communication is more powerful in this age.”
The quality of entries for the Awards was competitive, with approximately 800 entries submitted. From these entries, the adjudicators selected just 13 Gold, 34 Silver and 44 Bronze certificates, as well as 11 Individual and four Special Honours Awards. Despite the impressive array of contestants, Unilever was able to get multiple recognition for the innovation and impact of the digital campaigns the company has rolled out.
Noted as the marketing and media industry’s most coveted awards, the Bookmarks Awards reward excellence in creative and digital advertising and publishing work benchmarked against international standards. This year, the Bookmarks Awards formed part of the first annual IAB Digital Summit, in association with BBC.com, which brought together leading industry professionals, decision makers and thought leaders to share insights and experiences with regards to digital marketing.
“Unilever is proud of this achievement and in particular our team and agencies for constantly building the company’s reputation as a forward thinking, innovative organisation. Together they fiercely rallied behind the company’s drive for digital excellence and contributed to the success of these campaigns,” concludes Suliman.
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