Axe

Axe fragrances are worn by men in more than 90 countries across the globe.

The Unilever Power Brand is redefining the world of luxury scents with the release of its Fine Fragrance Collection, helping young guys feel confident and attractive, while keeping them feeling fresh and protected for 72 hours.

Smell finer than the finest fragrances

Axe designs fragrances so you can smell irresistible. All day. All over.

Axe believes in inclusivity, mutuality and progress, all while adding a touch of humour to everything it does – and these values underpin every new product, every ad and every brand partnership.

Redefining the world of luxury scents

Quality fragrances and constant innovation are at the heart of Axe’s enduring appeal.

Fragrance is the key ingredient in Axe and every scent and variation is tested rigorously.

Axe products are crafted by the world’s leading perfumers – Givaudan and Firmenich. The Power Brand spends millions sourcing the highest quality ingredients from across the globe to get the combinations just right, creating premium scents without designer price points.

The new Fine Fragrance Collection redefines what it means to be premium, and in blind tests, seven out of ten men said they’d replace the scent of their current cologne with their favourite of the tested Axe fragrances.

This new range is fresher, lighter and more modern than anything the brand has created before and features an eclectic range of scent profiles.