Transforming Comfort to meet the evolving needs of consumers11 August 2025Unique long-lasting fragrance has always been at the heart of Comfort’s appeal, alongside clothes care and softness. Read how its latest transformation is reinvigorating the brand, ensuring it’s well positioned for future growth.
The time is now for a UN plastic pollution treaty5 August 2025A landmark UN treaty to end plastic pollution could be agreed over the coming weeks as the final negotiations take place in Geneva. Unilever’s Senior Global Sustainability Manager, Ed Shepherd, who will be at the talks, discusses what we can expect.
What’s behind Unilever’s first half results?5 August 2025A quick look at the brands, categories and innovations driving our underlying sales and volume growth for H1 2025.
How talent and technology are boosting factory performance and productivity29 July 2025Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.
Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign29 July 2025With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.
Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy22 July 2025With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.
Wall’s launches limited-edition Minecraft ice cream to target gamers14 July 2025Wall’s has partnered with Minecraft to launch an ice cream inspired by the game. It aims to tap into a growing fan base thanks to A Minecraft Movie and provide fun and flavour to 80% of gamers who eat while they play.
How premiumisation is powering growth for Unilever’s beauty brands11 July 2025What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…
Leveraging social insights and technology to meet changing consumer behaviours11 July 2025From our marketing to R&D and supply chains, a social-first approach is shaping the future at Unilever. Here, Aaron Rajan, Consumer Technology VP, explains how Unilever is adopting this mindset by leveraging AI and technology to drive growth.
Marketing has entered a new era30 June 2025Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.
Protecting nature at scale: Unilever’s progress on implementing regenerative agriculture 26 June 2025Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.
The breakthrough science making Dove the expert in hair repair13 June 2025Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.
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