Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.
Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project (DSEP) in 2006. It aims to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves”.
Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products including skin cleansing, skin care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.
The brand is most well-known for its iconic Beauty Bar which was launched in 1957 and which revolutionised the soap bar market through its superior functional benefit of ¼ moisturising cream. Today, Dove is one of Unilever’s fastest growing brands and exists in over 87 countries.
Dove’s mission is to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem, and thereby enabling them to realise their full potential. In 2014, we launched the Dove Self-Esteem Project (DSEP) to make real changes to the ways women and girls perceive and embrace beauty.
The DSEP was established as an agent of change to inspire and educate girls and women about a positive relationship with beauty - committed to helping girls to strengthen self-esteem and build a healthy body image. Specifically we want to reach 15 million children globally by the end of 2015, with educational interventions lasting at least an hour. In South Africa we aim to reach 100,000 children by the end of 2015.
Dove has launched its first antiperspirant with pro-ceramide technology. Lynda Grainger, Deodorant Consumer Benefit Platform Leader, explains how this technology works.
In partnership with the Rimba Collective, Dove will help protect and restore 123,000 acres of rainforest in Southeast Asia – an area 8x the size of Manhattan over five years.
