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Impulse

Impulse body fragrances are designed to make you feel and smell irresistible.

Impulse understands that all women deserve a little romance in their lives and with names like Romantic Spark, True Love and Goddess, Impulse has developed its most romantic and alluring range yet. Using Impulse body spray fragrances every day does not only give women the promise of gorgeous-smelling skin, but also makes him fall madly in love with our romance inspiring notes. 

Impulse was originally launched in South Africa in 1972 as a 'perfume deodorant' which was a unique concept at the time. Today, Impulse body fragrances use the latest spray technology for a light and tingly application. And each Impulse variant is dermatologically tested to be kind to skin.

How it all started

Impulse was launched in South Africa in 1972.

Over the years Impulse consistently developed its scent library to keep the range fresh and up-to-date. In 2009 the whole Impulse range underwent a packaging re-vamp to give the brand a more contemporary and modern feel.

With the brand mission to offer consumers delicate everyday fragrances, Impulse is launching a new variant every year to keep up with the latest fragrance trends. The Impulse Romantic Spark was launched following the floral fragrance trend. Its subtle and sophisticated blend of wild violets and white wood promises to make consumers smell absolutely divine.

Did you know?

  • Impulse body spray fragrances have been developed by Ann Gottlieb – the famous 'nose' who is also creating signature scents for well known perfumes, in collaboration with the best fragrance houses in the world.
  • The process of creating a perfume is exactly the same as for an Impulse body spray which makes Impulse the perfect everyday fragrance.
  • Every new variant in the Impulse range follows the latest fragrance trend in the fine fragrance market and is therefore bang on trend.
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