Established in 1895 by the Lever Brothers, Lifebuoy has become a jewel in Unilever’s crown and a personal care brand trusted by families all over the world.
Lifebuoy’s social mission is simple: To educate people about the importance of handwashing for a healthier life and improved living standards. Proper handwashing techniques using soap, can reduce the incidence of diarrhoea and respiratory diseases in children by 48%* by preventing the spread of germs. Lifebuoy has been proven to reduce cases of sickness.*
In 2015 Lifebuoy was the first brand to be awarded campaign accreditation from the Royal Society for Public Health, in recognition of the efficacy of Lifebuoy’s product and behavioural change programme as a disease-prevention measure.
In South Africa, our ‘School of Five’ programme teaches school-children the healthy habit of handwashing with soap. Since 2012 we have spread awareness and educated children at thousands of schools around the country.
*Results based on a human volunteer study conducted in Mumbai with 2 000 families in 2007 and 2008 *Reduction in illnesses
Lifebuoy is available in bar soap as well as handwash, and meets the needs of the whole family. Both the bar soap and handwash are available in 5 variants:
Soap bars are available in 100g and 175g, and handwash is available in a handy 200ml pump bottle.
Remember to wash your hands at five key times throughout your day:
Also wash your hands:
How to wash your hands properly: