Established in 1895 by the Lever Brothers, Lifebuoy has become a jewel in Unilever’s crown and a personal care brand trusted by families all over the world.

Our vision

Lifebuoy’s social mission is simple: To educate people about the importance of handwashing for a healthier life and improved living standards. Proper handwashing techniques using soap, can reduce the incidence of diarrhoea, respiratory diseases and prevent the spread of germs and viruses such as COVID-19 (Coronavirus*)

Who we are

Lifebuoy was founded by William Lever as a disinfectant soap for the purpose of combating germs and at an affordable price so that everyone can benefit. To this day germ protection, accessibility and affordability are still key goals of the brand. Over time Lifebuoy has evolved into one of the world's leading germ protection soap brands and has brought better health and hygiene to billions of people. Part of this success has been achieved through ongoing initiatives that educate children on healthy hygiene habits around the world.

By constantly improving their product range and formulations to ensure maximum protection against germs, donating to those in need and developing hygiene habit initiatives such as their school roadshow, Lifebuoy is helping keep South Africa safe and germ free.

The goal to reach 1 billion people worldwide

Through Lifebuoy’s Social Mission programmes and communications, the brand has helped over 1 billion people develop better handwashing habits and improving their hygiene, protecting us all against the spread of germs, viruses and disease.

Now, Lifebuoy is evolving to help South Africans prevent the spread of COVID-19 (Coronavirus*) by driving awareness and education on the importance of washing your hands properly with soap. This has been achieved through the brand’s social media platforms, the handwashing behaviour change programme in 23 000 schools nationwide and donating over 2 million soaps and sanitisers to schools and hospitals.

Lifebuoy was the first handwashing brand to prove 99.9% effectiveness against COVID-19 (Coronavirus*).

Product range

Lifebuoy is available in bar soaps, hand wash, body wash and sanitisers. All products meet the needs of the whole family and offer maximum germ protection.

Lifebuoy Moisture Plus
Lifebuoy Herbal
Lifebuoy Deo Fresh
Lifebuoy Tea Tree & Aloe Vera Lifebuoy Activated Charcoal and Mint Lifebuoy Total 10

Healthy hygiene habits:

Remember to wash your hands at five key times throughout your day:

  1. Before you eat or prepare food
  2. After you eat
  3. Before you use the toilet
  4. After you use the toilet
  5. When you have a bath

Also wash your hands:

  • Before and after touching wounds or visiting the sick and/or elderly
  • After using public transport
  • After sneezing, blowing your nose or coughing
  • After touching pets
  • After playing outside

How to wash your hands properly:

  • Wet your hands under warm running water and apply Lifebuoy
  • Rub your palms together
  • Rub your finger and palms together, and the spaces between them
  • Rub your fingers and thumbs
  • Rub your nails and palms
  • Rub your thumbs in your palms
  • Rub your fingers in your palms

*Washing hands with soap and water or use of an alcohol-based hand sanitizer is one of the World Health Organization (W.H.O) recommended measures to help reduce risk of coronavirus infection. Please follow additional guidelines recommended by health authorities like W.H.O or C.D.C/local health authorities.

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