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Cover Image Lifebuoy

Established in 1895 by the Lever Brothers, Lifebuoy has become a jewel in Unilever’s crown and a personal care brand trusted by families all over the world.

Since it’s launch in England in 1895, Lifebuoy has evolved to become the world’s best selling, trusted germ-protection soap. Lifebuoy aims to bring better hygiene to communities all over the world. The brand actively promotes hygiene awareness by supporting Global Handwashing Day, and through their ‘Help A Child Reach 5’ and ‘School of Five’ campaigns. Since 2012, Lifebuoy has reached over 9 million South Africans with it’s life-saving message about the importance of proper handwashing.

Our vision

Lifebuoy’s social mission is simple: To educate people about the importance of handwashing for a healthier life and improved living standards. Proper handwashing techniques using soap, can reduce the incidence of diarrhoea and respiratory diseases in children by 48%* by preventing the spread of germs. Lifebuoy has been proven to reduce cases of sickness.*

Lifebuoy’s goal is to reach 1B people worldwide by 2020

In 2015 Lifebuoy was the first brand to be awarded campaign accreditation from the Royal Society for Public Health, in recognition of the efficacy of Lifebuoy’s product and behavioural change programme as a disease-prevention measure.

In South Africa, our ‘School of Five’ programme teaches school-children the healthy habit of handwashing with soap. Since 2012 we have spread awareness and educated children at thousands of schools around the country.

*source: WHO

*Results based on a human volunteer study conducted in Mumbai with 2 000 families in 2007 and 2008 *Reduction in illnesses

Product Range

Lifebuoy is available in bar soap as well as handwash, and meets the needs of the whole family. Both the bar soap and handwash are available in 5 variants:

  • Lifebuoy Total
  • Lifebuoy Deofresh
  • Lifebuoy Herbal
  • Lifebuoy Lemon Fresh
  • Lifebuoy Care
  • Lifebuoy CliniCare

Soap bars are available in 100g and 175g, and handwash is available in a handy 200ml pump bottle.

Lifebuoy Tips for Healthy Hygiene Habits:

Remember to wash your hands at five key times throughout your day:

  1. Before you eat or prepare food
  2. After you eat
  3. Before you use the toilet
  4. After you use the toilet
  5. When you have a bath

Also wash your hands:

  • Before and after touching a cut or open wound
  • After using public transport
  • After sneezing, blowing your nose or coughing
  • After touching pets
  • After playing outside

How to wash your hands properly:

  1. Wet your hands under warm running water and apply Lifebuoy
  2. Rub your palms together
  3. Rub your finger and palms and spaces between them
  4. Rub your fingers and thumbs
  5. Rub your nails and palms
  6. Rub your thumbs in your palms
  7. Rub your fingers in your palms
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